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Oscar Nelson

๐Ÿ‘ค Speaker
130 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I am.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I am.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I am.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So Muscat is a marketing performance management app.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

We help customers increase their marketing efficiency and marketing effectiveness, ultimately enabling them to increase their marketing ROI.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And we sell this as an enterprise B2B SaaS application.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Average is about $25,000.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Okay, annual...

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Yeah, annual.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And that's the average.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

We have customers that are well into six figures, and then we have some very, very small businesses as well that pays way less than that.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So we founded the company in 2014, about three years ago, and we spent roughly one year developing an alpha product, completely bootstrapped.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And then during the second year, we launched a beta version of the product along with a couple of lead customers.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And then I would say that roughly one year ago, we launched the real product for real and went into sort of commercial phase.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Luckily, I'm married, and I found support that way.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Basically, my wife supported it, and obviously, we had some savings.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I mean, this is the first company I founded.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I had some savings.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

My co-founder...

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

had some savings as well so we just put everything we had into it how much did you guys both together put in total would you say um i'd say uh not not that much just like a hundred thousand dollars each or so some people would say that you know a student graduating listening to the show right now i'd go that's a that's a lot of money

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