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Oscar Nelson

๐Ÿ‘ค Speaker
130 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

That's a good point.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

That's a good point.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And of course, obviously it is a lot of money, but it's still small compared.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

It was not a lot.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I mean, we had all the customers were paying from day one.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

That was sort of a decision we did that we need to have them pay something just in order to commit to effort of really using the product.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

But that was more symbolic.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So I think 2015, it was just $100,000 or something like that.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

2016 was, I guess, the first commercial year.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And I think we had half a million dollars in total revenues last year.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Well, we have a target of 3 million and we'll see if we get there.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Obviously, since we're still very, very early stage, our sort of growth rate month over month has been quite high initially.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Not sure if that's going to last, but we aim for it at least.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So we're now at, we passed 100,000 MRR recently.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And what we've done is basically half of our growth, I would say roughly, comes from new customer acquisitions.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

The other half comes from

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

base and that's basically the the big pivot that we have made during the last year we've found that this is an enterprise product that needs to be sold to larger companies that have more users and thereby get more value out of the product and are also willing and able to pay more for it whereas initially we

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I actively tried to sell mainly to smaller customers, which I guess is a natural way to start.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

We have around 60 customers and obviously some of them are small companies that we have never met, sort of bought our product online, self-service.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

The customers that we really try to focus on with this product are bigger companies that we engage with more hands-on.