Oscar Nelson
๐ค SpeakerAppearances Over Time
Podcast Appearances
We actively provide customer support and customer success services to make sure that they can implement and manage our product in the best way possible so that we can roll it out to larger teams, etc.
Great questions.
I think what forced us to drawing this conclusion is that we found that it takes almost the same effort from us to onboard a new customer, even if they're small or large.
So our sort of support and onboarding effort is the same.
So obviously, we'll be much more profitable if we can do that for a customer with a bigger
contract plus we actually did see some early churn from the smallest teams simply because it's quite a sort of deep sophisticated product and if you're only two or three guys collaborating in your marketing team you simply don't get enough value out of it but whereas if you're 20 or 30 all of a sudden it becomes
immensely more valuable because it's difficult to collaborate with such a team and if you're 200 users then you really can't live without it so the bigger customers we have the happier they are and we learn that pretty quickly now what are you at today in terms of your team size about 25 people about 20 full-timers hired and then five consultants more or less
So we have five in sales, two sort of pre-sales slash onboarding consultants, one in marketing, and the rest basically in development or sort of focused technical support.
I did.
To be honest, I didn't know much about your podcast, but I did listen to three or four episodes this week, and I felt, my God, I know all these numbers, but this guy asks questions so fast, so I better print them out so I have my deck here.
The weirdest strategy?
I don't think we've actually had any really weird strategies.
We're just trying to find different ways.
And to be honest, we get customers from
many different sort of sources.
And we're still trying to figure out which ones are the best.
We are an OEM partner of Salesforce.
So you can find Muscat on the Salesforce App Exchange.
And we get a lot of customers from there.
But I would say...