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Oscar Nelson

๐Ÿ‘ค Speaker
130 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

What we do know is that the big customers are more happy so we've never lost a big client and they keep buying more.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

The small customers we tend to sometimes lose because it was just not a good fit for them or if it's a small team and the person who led the implementation quits then maybe they will drop out.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

But on average, I mean, most of our contracts are annual as well.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So it's early stage to really calculate on that.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

But I think when I calculated it, we've seen that around 2% on monthly churn.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Logo churn or revenue churn?

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Logo.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Revenue churn is negative.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

No, it's more.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

I would say around 50, but it comes from a select few.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So say if a customer has a marketing team of...

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

20 or 25 guys they typically buy 20 or 25 licenses at the beginning and there's not nothing to expand really whereas if they are 200 they may still buy 25 or 50 to begin with and then expand so the big the big guys and there we have 100 percent of upsell

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Uh, we've raised the 1.2 million, uh, so far.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So just seed stage yet.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Uh, we raised from 10 different angels and, and, um,

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

one accelerator and a seed fund.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Oh, great.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

And then where are you guys all based?

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

We have two offices.

SaaS Interviews with CEOs, Startups, Founders
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

So headquarter is here in Stockholm, Sweden, where I'm at right now in Northern Europe.