Oz Woloshyn

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Okay, so then we went from the bizarre to the surreal because Kyle actually got invited by a LinkedIn employee to address a group of other LinkedIn employees.

Now, did they want you to talk about Shell Game and how you built Kyle, et cetera, et cetera?

Or did they actually want to hear from Kyle?

But you must have been pinching yourself as a creator to come up with this podcast idea slash gonzo journalism concept.

And then literally to be sitting back and watching Kyle speak to 500 marketers at one of the biggest tech companies in the world.

I mean, that must have been a very interesting moment for you.

I mean, again, that comes back to my kind of introductory thoughts and questions because we're in this weird world where, like, if you have AI generate something for you to say in Gemini and then copy and paste it as a real human into your LinkedIn, that's fine.

Or if you write something yourself in LinkedIn and then click the please rewrite this with AI button, that's fine.

But plugging AI directly into the mainframe isn't fine.

And it is, I mean, it becomes a very philosophical question.

I remember a couple of years ago when kind of AI first became like really like a big thing in the marketing world.

There was all this talk about copilots and like centaurs, you know, human AI, you know, mixes who would kind of take these mythical beasts who would be better than either alone.

And

But, yeah, I mean, you get to this very interesting place where, like, how do you draw the line between authentic and inauthentic engagement, especially when the platforms themselves are encouraging users to use AI?