Pablo Torre

What's so interesting is that for Rahm Emanuel, this was a line that he cannot cross.

And I get it.

Like putting a hat on Soldier Field is crazy.

But at the same time, other cities, they're letting FIFA play around with their buildings.

The NFL is giving way to soccer in ways that are comically bad.

tangible.

There is this concept that we find as we get to page 126 in this, again, the host agreement case study that we have in this folder.

We have this thing called the clean stadium obligation.

Can you explain, Adam, what this means?

And there are a few things more American than just internalizing corporate branding.

Completely.

This is exactly the thing we also love.

Completely.

Yeah.

This is FIFA saying, when the World Cup is happening in America, we are a universe that is consistent across this legal language.

Yeah.

The stadium authority shall make any room, area, building, facility, or section belonging to the stadium available for the competition according to the above requirements, which, for the avoidance of doubt, includes the entire premises.

These requirements include no advertising, signage, or other commercial identification of any kind on any stands, scoreboard, seats, seat backs, time clocks, staff uniforms, accreditation passes, fences, or elsewhere inside, surrounding, or in the airspace above and around the stadium, other than that which is installed by or at the direction of FIFA.

Try and fly a plane.

Right.