Pablo Torre

And I can't monetize marketing.

I'm not like the smartest businessman.

I said, but I've passed eighth grade math and the numbers don't work.

I should clarify that we here at Palpatory finds out a podcast supported by advertising loves marketing.

We love it.

But if you're the guy leading Chicago and you're getting the sales pitch and you're saying we need something more concrete than the promise of brand value, it feels like

That would be a hard sticking point.

I said, if you're not taking this out, that was kind of like the straw that broke the camel's back.

I said, you can't have something in there.

that at least the city and the taxpayers exposed.

So I just said, no.

I said, if it's not out, we're out.

What's so interesting is that for Rahm Emanuel, this was a line that he cannot cross.

And I get it.

Like putting a hat on Soldier Field is crazy.

But at the same time, other cities, they're letting FIFA play around with their buildings.

The NFL is giving way to soccer in ways that are comically bad.

tangible.

There is this concept that we find as we get to page 126 in this, again, the host agreement case study that we have in this folder.

We have this thing called the clean stadium obligation.