Paddy Galloway

All these things, to me at least, they're like the wrong kind of questions because if you did this exercise at the beginning, we know you're in a niche that people, there is an audience for and we know you're good at it and we know that you love this niche. So the question isn't or the solution isn't to pivot just because we haven't seen results. It's to keep focusing on this niche.

I see these people, maybe you see these people in the business world, Greg, which is like, They're just constantly jumping between projects or ideas or passions, and they never actually really build anything of note because they don't wait long enough.

I see these people, maybe you see these people in the business world, Greg, which is like, They're just constantly jumping between projects or ideas or passions, and they never actually really build anything of note because they don't wait long enough.

I see these people, maybe you see these people in the business world, Greg, which is like, They're just constantly jumping between projects or ideas or passions, and they never actually really build anything of note because they don't wait long enough.

It's like the fisherman who constantly moves his hook from the bottom of the ocean to a different spot every like two minutes and keeps missing the fish. So I think being focused on that niche you select and just committed to it is really important.

It's like the fisherman who constantly moves his hook from the bottom of the ocean to a different spot every like two minutes and keeps missing the fish. So I think being focused on that niche you select and just committed to it is really important.

It's like the fisherman who constantly moves his hook from the bottom of the ocean to a different spot every like two minutes and keeps missing the fish. So I think being focused on that niche you select and just committed to it is really important.

If you do want to look at it at a more kind of data-backed rather than human-focused method, one thing you can do is use a tool. And I'll give you two examples of tools. These are basically called YouTube outlier tools. I don't know if you've seen them, but one example would be oneof10.com. Another example would be ViewStats. You can use these tools. You can go onto...

If you do want to look at it at a more kind of data-backed rather than human-focused method, one thing you can do is use a tool. And I'll give you two examples of tools. These are basically called YouTube outlier tools. I don't know if you've seen them, but one example would be oneof10.com. Another example would be ViewStats. You can use these tools. You can go onto...

If you do want to look at it at a more kind of data-backed rather than human-focused method, one thing you can do is use a tool. And I'll give you two examples of tools. These are basically called YouTube outlier tools. I don't know if you've seen them, but one example would be oneof10.com. Another example would be ViewStats. You can use these tools. You can go onto...

basically their own search on their own website, search a topic. So let's see, you search like startup business and it will rank and filter videos by outlier score. So basically how much more views of this video get than the average for that channel. By doing that, you can then get a really nice insight into what content is outperforming in certain niches. So I'm using the business example.

basically their own search on their own website, search a topic. So let's see, you search like startup business and it will rank and filter videos by outlier score. So basically how much more views of this video get than the average for that channel. By doing that, you can then get a really nice insight into what content is outperforming in certain niches. So I'm using the business example.

basically their own search on their own website, search a topic. So let's see, you search like startup business and it will rank and filter videos by outlier score. So basically how much more views of this video get than the average for that channel. By doing that, you can then get a really nice insight into what content is outperforming in certain niches. So I'm using the business example.

Let's actually flip it and say, what if it's like personal development? So to say, hey, I'm starting a channel and my niche is personal development. Too broad.

Let's actually flip it and say, what if it's like personal development? So to say, hey, I'm starting a channel and my niche is personal development. Too broad.

Let's actually flip it and say, what if it's like personal development? So to say, hey, I'm starting a channel and my niche is personal development. Too broad.

If we type in personal development or we search personal development content through one of these tools and we notice that content built around this certain shelf of self-improvement, let's call it like breathwork or something, is outperforming the average by quite a bit right now, that could be a good sub-niche to start in.

If we type in personal development or we search personal development content through one of these tools and we notice that content built around this certain shelf of self-improvement, let's call it like breathwork or something, is outperforming the average by quite a bit right now, that could be a good sub-niche to start in.

If we type in personal development or we search personal development content through one of these tools and we notice that content built around this certain shelf of self-improvement, let's call it like breathwork or something, is outperforming the average by quite a bit right now, that could be a good sub-niche to start in.

Like focus on just breathing, breathwork, breathwork's healing properties, whatever it might be, to be the focus for your channel. So that's one thing you can do that's a bit more technical than just human-based, which is try to see where the outliers are within a sub-niche. And what you'll find is there's always trends.