Paddy Galloway

So really try to focus on those top 10%. And this one I would encourage even for people that purely look at YouTube as like a kind of marketing channel. I still think it's great to just carve out time to really study YouTube, study trends, outliers, what other people are doing.

i like to have this i have this for all my employees i have this for myself i have this for my clients i just say hey try to carve out four hours a week where you're studying youtube and you're actually just going through and looking at at content um one thing i do that's i think a bit of a hack for this is in youtube i create different playlists so i'll create these playlists and the playlist title will be something like outlier video or great thumbnail or great title or great intro

i like to have this i have this for all my employees i have this for myself i have this for my clients i just say hey try to carve out four hours a week where you're studying youtube and you're actually just going through and looking at at content um one thing i do that's i think a bit of a hack for this is in youtube i create different playlists so i'll create these playlists and the playlist title will be something like outlier video or great thumbnail or great title or great intro

i like to have this i have this for all my employees i have this for myself i have this for my clients i just say hey try to carve out four hours a week where you're studying youtube and you're actually just going through and looking at at content um one thing i do that's i think a bit of a hack for this is in youtube i create different playlists so i'll create these playlists and the playlist title will be something like outlier video or great thumbnail or great title or great intro

And every time I watch a piece of content, because most of us watching this here will be watching quite a bit of YouTube per week. Every time I'm watching YouTube and I see something interesting, I put it in one of those playlists. And then I have time scheduled in my calendar to go through those playlists and just sort of write down and break down what I think worked about that and what did well.

And every time I watch a piece of content, because most of us watching this here will be watching quite a bit of YouTube per week. Every time I'm watching YouTube and I see something interesting, I put it in one of those playlists. And then I have time scheduled in my calendar to go through those playlists and just sort of write down and break down what I think worked about that and what did well.

And every time I watch a piece of content, because most of us watching this here will be watching quite a bit of YouTube per week. Every time I'm watching YouTube and I see something interesting, I put it in one of those playlists. And then I have time scheduled in my calendar to go through those playlists and just sort of write down and break down what I think worked about that and what did well.

So I think for anyone that is really serious about becoming a YouTube creator or using this as a major channel for their business, really understanding and learning that game is so crucial. Or hiring people that will do this for you and save you that time.

So I think for anyone that is really serious about becoming a YouTube creator or using this as a major channel for their business, really understanding and learning that game is so crucial. Or hiring people that will do this for you and save you that time.

So I think for anyone that is really serious about becoming a YouTube creator or using this as a major channel for their business, really understanding and learning that game is so crucial. Or hiring people that will do this for you and save you that time.

documenting databasing studying swipe file i totally agree with that but also some of it is just like training your brain because i did this in my bedroom in ireland for like 10 years just every day just studying youtube and going through and like studying things that worked and two weeks ago we're making a thumbnail with a client and i just sort of say what about we try like what if we try this like we create a sign in the thumbnail that looks like this and whatnot

documenting databasing studying swipe file i totally agree with that but also some of it is just like training your brain because i did this in my bedroom in ireland for like 10 years just every day just studying youtube and going through and like studying things that worked and two weeks ago we're making a thumbnail with a client and i just sort of say what about we try like what if we try this like we create a sign in the thumbnail that looks like this and whatnot

documenting databasing studying swipe file i totally agree with that but also some of it is just like training your brain because i did this in my bedroom in ireland for like 10 years just every day just studying youtube and going through and like studying things that worked and two weeks ago we're making a thumbnail with a client and i just sort of say what about we try like what if we try this like we create a sign in the thumbnail that looks like this and whatnot

And my team who were on the call were like, yeah, let's do that. We did it with the client. The video did really well. And I tried to reverse engineer how I came up with that specific thing to add to the thumbnail because I think it made a real difference in this thumbnail, putting this specific component in.

And my team who were on the call were like, yeah, let's do that. We did it with the client. The video did really well. And I tried to reverse engineer how I came up with that specific thing to add to the thumbnail because I think it made a real difference in this thumbnail, putting this specific component in.

And my team who were on the call were like, yeah, let's do that. We did it with the client. The video did really well. And I tried to reverse engineer how I came up with that specific thing to add to the thumbnail because I think it made a real difference in this thumbnail, putting this specific component in.

And as far as I could sort of trace back, it was from like studying a video six years ago that had a similar element in it. And maybe I'm inefficient, so I don't know this, but I think some of it is like,

And as far as I could sort of trace back, it was from like studying a video six years ago that had a similar element in it. And maybe I'm inefficient, so I don't know this, but I think some of it is like,

And as far as I could sort of trace back, it was from like studying a video six years ago that had a similar element in it. And maybe I'm inefficient, so I don't know this, but I think some of it is like,

really useful but also just training your mind to like see enough content and understand the content where it becomes second nature to you where you know I can just think of these things on the spot because I've trained my mind and maybe there will be and this is something I'd love to talk about is like an agent or something that can like say oh you're working on this still now like here is