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Palash Soni

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

Yeah, Nathan.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

So one of our largest customers is GitHub.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

And they started with us in, in May of 2020.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

And they

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

Started with us doing an event series in Europe for one of their new product launches.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

So they did an event series throughout the year for 2013 events.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

And now they have around 30 teams using us, mostly marketing teams doing a variety of

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

marketing events, right, like product launches, or demand gen events, or events with enterprise customers.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

And that's what typical use cases look like, right, like marketing teams of different types, you using us to do events with their customers prospects, to serve a variety of marketing event use cases.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

Fundamentally, it looks like that, yes.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

But our focus is more in the niche of B2B marketing teams.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

So we only go after B2B marketing teams and we are more agile in the way that we can serve

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

the small, you know, 30 to 40 person webinars all the way up to, you know, bigger multi-day, multi-track conferences.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

We don't go after like the big, you know, 50,000, 100,000 person trade shows, which is what, you

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

specialized in we don't do like very complex ticketing and stuff because that's what not you know b2b marketers looking for they're typically looking for you know 30 to 5 000 that's where you know the b2b marketing use cases lie and that makes a lot of difference in how our ufx is how our technology is how our you know everything is and how easy the product is to use

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

$30,000.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

Since the last time we have spoken, Nathan, it has changed.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

Now we charge based on number of teams that companies use.

SaaS Interviews with CEOs, Startups, Founders
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise

Yeah, yeah, correct.

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