Palash Soni

So they'll say, OK, if you are part of one of these like 500 accounts that we want to go after this year, we will allow you to come and participate in this in-person event.

Otherwise, you can participate in this like huge event.

virtual event right so and we have seen a lot of people do that with pretty high success that keeps your in-person conference smaller more targeted and high value because it's very expensive and you can still open it up to a wider audience virtually

We have seen versions of that, definitely.

And they do work.

You can use teaser virtual events to promote in-person events.

You can also use content from in-person events.

For example, you can do the in-person event.

You can use some recordings of that to do a virtual event eventually.

You can do all of that.

I think also some of the concerns of people not coming in person to

and we're watching it virtually are unfounded.

I think if given an option, people will attend an in-person event.

And I'm saying that as CEO of a digital events company.

But there's still a wide variety of people and within people who prefer in-person, there are situations that force them to attend in person.

digital events and for example just in our company we have seen in just 10 weeks the the attendance of digital events has surpassed what we saw last year in the whole year with the you know the traction we have so i think overall that debate is not is is not that important to have i think nathan with your kind of following you always have too many people wanting to come you know in person to your events

I like this idea.

Yeah, that works well.

And we have quite a few of our customers who have done this with success.

So we have had LG do this recently and there was a sales loft also.