Palash Soni

I think a lot of what people get out of event is determined by what they do before the event, right?

And the most creative thing that people do before the event I've seen is this company called Metadata, right?

So they...

What they do is they will do a bunch of very planned gimmicks before the event.

So every week, they'll have a new gimmick.

They'll be like, oh, if the first 1,000 people who register will get a... 10 people of them will get a trip to Hawaii.

So they'll generate a lot of momentum that way.

Then they'll say, okay, the next 1,000 people who will register will probably get this really quirky piece of swag.

And they'll do a lot of these gimmicks that people don't expect to do in a digital event.

And they...

For a company of that size, they generate a ton of traction and a lot of engagement in those events.

So we also did a case study on them.

It's on the website.

I'll share the link.

Yeah, it should be.

Yes.

Yeah.

So there's no straight answer.

But what I have seen, at least in marketing domain, people do is that they would do some kind of gating for the in-person conference.

They would get it to what they would call as high value target accounts.