Palash Soni

And in our core market, Kashkov starts right now, which is B2B mid-market tech.

We already get a lot of inbound.

So that market, I think, is set and will keep on giving us the baseline growth.

Yeah, for sure, Nathan.

So digital events are just like any other marketing tool, right?

It depends on how you use it, right?

Similar to how you can bungle up a digital event, you can bungle up ads or any other medium, right?

So our suggestion to event organizers is always to do what is right for our audience.

And Seldom is a big...

two day three day event with you know such a complex agenda in digital mode is the right thing to do unless you are you know something like an lg or adobe right where you have such a wide audience across time zones that it means something to you so typically we suggest something like a you know two to four or five hours with you know punchy sessions and and um

And there is a whole marketing strategy that needs to go behind it.

So there's like a full playbook that we publish and we have published multiple playbooks.

And it also needs to tie in with your marketing strategy, right?

So a digital event cannot be just like a tentpole in-person conference, right?

Where it's a thing of its own and people are traveling just to have drinks or something, right?

It needs to be

part of a big campaign right either there's a there is a big piece of content that you've released or a playbook that you've released or a product that is being launched and this is part of that and that's where digital events are so powerful right because they can be very repeatable they can be very measurable they can be very tied into what else you are doing in marketing so i don't know if it answered your question but

It really depends on what the marketer is doing, but seldom is what you described as the right answer.

Yeah, yeah.

Driving sales to event?