Palash

And this is a graph of all the VC money raised in our space, right?

And this is also a graph of my blood pressure.

And we used them, A-B tested them in the title, and we saw the registration rate like skyrocketing.

Hi, everyone.

Welcome back from lunch.

I'm Palash.

I'm the CEO and co-founder of Goldcast.

I'm very glad to be here.

We are a B2B video and event marketing software.

And I'm going to talk about how do we use a video and digital event strategy to drive an awesome go-to-market motion.

So here we go.

OK, to put things in context, this is our revenue trajectory.

And what I'm going to talk about helped us get from 2 to 8 million in the last two years.

This was especially after we moved out of founder sales, founder-led sales.

And over the next 20 minutes, I'm going to talk about why did we commit to a video and event-first strategy, what tactics we used to power a great live digital event motion, and then how do we use that to power a great content engine.

All three are connected, and I'll talk about them.

And before I start, a couple of disclaimers.

I know everyone is back from lunch.

So if you yawn or nap, I have no problem with that.

And then I do a lot of shameless plugs for Goldcast.