Palash
๐ค SpeakerAppearances Over Time
Podcast Appearances
And I will apologize all in advance.
So please forgive me.
And you can use Goldcast for anything you like, you see today.
As with SaaS, everything in SaaS, there are tons of competitors and alternatives.
You can use them as well, but I wouldn't mind that either.
So let's start.
So why did we commit to a video and digital event-based strategy?
That's a key question.
Why do you do all the hard work?
And the big theme here is that SaaS is a red fucking ocean.
We all know it's so crowded.
This is like MarTech map from last year.
Probably won't even fit in this screen if we do it this year.
And I kind of knew this when I was going into MarTech, but you don't really feel the pinch till you have to sell in a market like this.
And this is a graph of all the VC money raised in our space.
And this is also a graph of my blood pressure as this was all happening.
And digital events was like a sleepy corner of SaaS, and it became super hot when COVID hit.
And all our competitors were raising a ton of money.
And we also have raised more money than I would have liked to.
But we still raised a lot less.