Palash

We have an event marketer persona.

We have the VP of demand and a CMO.

Over the last two years, we have done event series that happen every two weeks to four weeks targeted to these personas.

And we talk about anything that's relevant to them at the moment.

We don't talk about a product.

It's very thought leadership, but it's very engaging.

And the key here is consistency.

So you do it over a long period of time.

And it initially is slightly flatlined.

Then it grows.

And at the peak, we have had almost 100 people attending these on a weekly basis.

And it's great engagement.

And then it tapers off, and then you move on to the next one.

So that event series works very well.

If you target the right persona, keep it focused on them.

The second is using digital summits and mini series to create lightning strikes.

So if you have something you want as a CEO or marketer focused on in a specific period of time, say a product launch, or you are repurposing your brand or things like that, then you use this.

So for instance, last year.

We launched an AI product, just like all of you.

And it's a product used for video content repurposing.