Palash

And we said, OK, let's couple it.

Let's launch it with a mini series, like one hour session over four days, talking about AI video content repurposing.

And we were talking about things that Eric from Single Grain yesterday was talking about.

But there were some things that really worked for us in this and made it successful.

So a couple of tactics.

Number one is the titles that you see here.

They are all derived from keywords that our prospects use in Gong.

So we looked at Gong, what are the words that prospects use.

And we used them, A-B tested them in the title, and we saw the registration rate skyrocketing.

So you see that 1171 people registering, they are all marketers that registered for this event.

The second tactic that worked is we said, OK, let's ditch thought leadership in this.

Let's talk about use cases and tactical content, even competing products, because we want to give people tactical advice.

And that helps really well, especially if you are trying to drive mid-funnel.

So if you see this, we had almost 500 people attending this in a span of three days and a lot of engagement.

So the stuff in the bottom, that's all data.

That's very key engagement data that we got from doing this.

And over time, this has become like a big pipeline driver for us.

So if you look at this trend, the early bars are bigger because it takes time for leads to convert into pipe.

But it almost drives like 750k of pipeline for us every month and for very little cost.

It doesn't cost that much money to do it.