Palash

And some very big brands also use it.

So some of our favorite brands, like Sixth Sense, Drift, Zora, they also use similar kind of strategy, especially if you want to learn about this and see this in action.

Look at Sixth Sense and attend their webinars and events.

They are awesome.

And they very much embody what I'm talking about.

And then the last thing, which is obvious but also important to know, is that

This thing drives a lot of live engagement.

If you do digital events well, if you really make an engagement, then the live engagement is really sales code.

Your sales team can use it to personalize their outreach.

The marketing team can use it to personalize their marketing.

Even the product and customer success team can learn a lot from it.

So this is something that you do not get if you do a podcast instead.

But this is very, very valuable stuff that you get from live digital events.

And it has worked for us.

The second part is how do you use this to power an actual content engine, right?

That's a very key part of this.

It will not work if we don't do content after it.

And the big thing here is something that we have kind of talked about in other sessions as well is how do you use one video asset and then repurpose it into multiple different marketing assets, right?

Three things that work really well for us.

We take a video clip, video asset coming out of, say, an event and webinar or anything like that.