Palash

And then we cut it up in multiple clips.

And then we post it on a regular cadence on YouTube.

So the YouTube algorithm only works really well if you post repeatedly on consistent topics.

And that has caused a huge surge of traffic for us.

The second thing is we create blog posts automatically that are SEO optimized.

And they have clips, video clips interspersed.

If a human is actually reading them, then they find it engaging.

And they can go and watch the whole video if they want to.

And the third thing, which is very important, is we can automatically create multiple LinkedIn posts using AI.

And this is something that all of this Goldcast product does.

But you can use ChatGP as well and other tools.

But it creates all these posts.

And we give it to our employees and post it on our page.

And it creates that drumbeat of posts on social that you need to stay relevant and top of mind to your audience.

The second big thing that works really well for us is leveraging the speaker's reach.

So we have very nice speakers.

And when they come to our events, we give them, just right after the event, when it's fresh in their mind, things to post on social right away.

We don't expect them to create it.

We give them a LinkedIn post and a video clip of something nice they said in the event.

And we give them multiple options, and they can go and post it.