Palmer Luckey

That'll only take a few years.

I'm a big fan of this approach.

I think it makes more sense than running at the wall over and over and saying...

oh, we just need to make it cheaper and then people will buy it.

No, no, that's not the case.

You have to make VR something people want before you can make it something that they will buy.

I wrote a blog post about this on my blog, palmerlucky.com, titled Free Isn't Cheap Enough.

And I wrote this years ago.

I think I wrote it four years ago, five years ago.

I laid out this thesis.

You need to make VR something people care about before you can make them buy it.

And that cost actually is not the dominant factor in making people want to buy a VR system.

In other words, if you took existing VR technology as it exists today, or at least back then, and you literally gave it away for free to every person in America, the vast majority would not continue using it.

even if it was literally free, because the quality is not there.

It's just not at that bar that makes a person want to engage with it every day.

The content was not at a level where people can engage with it every day across a wide range of different audiences.

And so if people wouldn't use it at large scale, even if it was free, why even bother trying to lower the cost and achieve scale that way?

That's clearly not the problem.

You might get them to buy it, but they're not going to keep using it, which means that you don't actually have an ecosystem.

So I