Palmer Luckey

I'm convincing the people who are more at the strategic level.

Put it another way, every person in the U.S.,

who gets to decide what rocket motors get purchased, you could fit them in a conference room.

It's not millions of people that I need to reach.

It's actually a very small group of people.

And so it's a very different kind of marketing that we have to do.

I think that's probably the toughest lesson for me to learn coming into this from Oculus, where it was like one to all marketing

as opposed to what we've done at Android, which is one to few and being hyper, hyper targeted.

It's really fun to make TV ads and do big trade show presences and to do a press tour where you meet with 50 press outlets over the course of four days.

That's what I would do when I was, for example, at Oculus going to CES.

I would go to CES and we would give people 30 minute meetings, each press outlet.

And they would be 15 minutes of talking

with me and then 15 minutes of getting a demo of the latest Oculus Rift hardware and software.

I would rotate through four press outlets an hour doing this 15 minute spiel.

And we would start at about 9 a.m.

and we would go till 5 p.m.

So you'd have about 32 outlets a day.

You do that for four days and you say, wow, I met with almost 200 people in the last few days.

That was really fun.

And of course, now you're reaching the millions of people that read those 150 or 200 outlets.