Panos Panay

Yeah, I think this is, first, it's an incredible team that's building these products.

And these products are designed from the silicon up.

Quite literally, this is custom silicon built for the Alexa products.

But there's also a focus right now on the sensing capabilities from the camera to the microphones to just presence detection through Wi-Fi.

It's really important because you can start enabling these proactive scenarios.

The other thing is great sound.

Ed is so important for our customers.

Just filling your house with sound.

I think sometimes we forget the emotion of music or how clear you want to have that conversation back and forth.

So each one of these details is kind of thought through.

These products are built from the ground up, but this team has just literally pushed through every detail.

It's a good question.

It's a good question.

First, the new Alexa, Alexa Plus, is powered by AI.

So it's LLM-backed, if you will.

So limitless knowledge, limitless understanding, and you can have any conversation.

It's quite conversational.

So when you talk about what you're typing into a phone, one of the things I like talking about is, maybe even a little easier now, Ed, because you have all that

kind of infra, you literally can just speak.

We as a team call it ambient AI.