Panos Panay

When I was building laptops 12 years ago, when I first started on Surface, people came to me and said, there were a few people that were like, you've lost the plot, P. You're going after this thing and the laptop is dead. Like, why? Because phones are replacing the laptop. And I mean, you're using a laptop 12 years later, and it's pretty damn important to you.

When I was building laptops 12 years ago, when I first started on Surface, people came to me and said, there were a few people that were like, you've lost the plot, P. You're going after this thing and the laptop is dead. Like, why? Because phones are replacing the laptop. And I mean, you're using a laptop 12 years later, and it's pretty damn important to you.

When I was building laptops 12 years ago, when I first started on Surface, people came to me and said, there were a few people that were like, you've lost the plot, P. You're going after this thing and the laptop is dead. Like, why? Because phones are replacing the laptop. And I mean, you're using a laptop 12 years later, and it's pretty damn important to you.

Probably more important now than it was 12 years ago. So what had happened was jobs moved to the phone that were really important, shopping, social media, your photos, I don't know, communication. But what happened was the things that didn't move to the phone only got stronger on the PC over that time. And so they essentially became compliments to one another.

Probably more important now than it was 12 years ago. So what had happened was jobs moved to the phone that were really important, shopping, social media, your photos, I don't know, communication. But what happened was the things that didn't move to the phone only got stronger on the PC over that time. And so they essentially became compliments to one another.

Probably more important now than it was 12 years ago. So what had happened was jobs moved to the phone that were really important, shopping, social media, your photos, I don't know, communication. But what happened was the things that didn't move to the phone only got stronger on the PC over that time. And so they essentially became compliments to one another.

If you're going to sit down and write a long story, you're going to do it with a keyboard. You want to be snackable information, you're going to pick up your phone. And then one got better at one of them and the other got better at the other. And incredibly so. Actually strengthened them both. I see this very similar.

If you're going to sit down and write a long story, you're going to do it with a keyboard. You want to be snackable information, you're going to pick up your phone. And then one got better at one of them and the other got better at the other. And incredibly so. Actually strengthened them both. I see this very similar.

If you're going to sit down and write a long story, you're going to do it with a keyboard. You want to be snackable information, you're going to pick up your phone. And then one got better at one of them and the other got better at the other. And incredibly so. Actually strengthened them both. I see this very similar.

I think as Alexa Plus comes into market, I think it's going to be better at a lot of things and it's going to move jobs to it. I believe that. I think there'll be more emotion to be pulled out of something that's conversational, knows you well, is personal to you. You can have a conversation, knows your calendar, can get some stuff done in a simple way. You might not always do it on it.

I think as Alexa Plus comes into market, I think it's going to be better at a lot of things and it's going to move jobs to it. I believe that. I think there'll be more emotion to be pulled out of something that's conversational, knows you well, is personal to you. You can have a conversation, knows your calendar, can get some stuff done in a simple way. You might not always do it on it.

I think as Alexa Plus comes into market, I think it's going to be better at a lot of things and it's going to move jobs to it. I believe that. I think there'll be more emotion to be pulled out of something that's conversational, knows you well, is personal to you. You can have a conversation, knows your calendar, can get some stuff done in a simple way. You might not always do it on it.

I don't know. It doesn't matter to me where you do it. I just want to give you the shot. And if it's the easiest way to do it, can I give you just a fun example? I was sitting on the couch last week with Costas, my son. He's 24. We were hanging out and we were talking about the Clippers. And he had asked me a few questions. And, you know, I'm a fan of the Clippers and growing up.

I don't know. It doesn't matter to me where you do it. I just want to give you the shot. And if it's the easiest way to do it, can I give you just a fun example? I was sitting on the couch last week with Costas, my son. He's 24. We were hanging out and we were talking about the Clippers. And he had asked me a few questions. And, you know, I'm a fan of the Clippers and growing up.

I don't know. It doesn't matter to me where you do it. I just want to give you the shot. And if it's the easiest way to do it, can I give you just a fun example? I was sitting on the couch last week with Costas, my son. He's 24. We were hanging out and we were talking about the Clippers. And he had asked me a few questions. And, you know, I'm a fan of the Clippers and growing up.

And then, of course, you know, since Steve bought them, I just love the team. I asked, Costas, did the Clippers win last night? He goes, it's quite even playing. This is, I think, a week and a half ago. I remember the day. And now we have Alexa Plus in the house everywhere. And my son works on AI now. He's blown away by it. You know, he had to sign an NDA. He can't talk about what he sees.

And then, of course, you know, since Steve bought them, I just love the team. I asked, Costas, did the Clippers win last night? He goes, it's quite even playing. This is, I think, a week and a half ago. I remember the day. And now we have Alexa Plus in the house everywhere. And my son works on AI now. He's blown away by it. You know, he had to sign an NDA. He can't talk about what he sees.

And then, of course, you know, since Steve bought them, I just love the team. I asked, Costas, did the Clippers win last night? He goes, it's quite even playing. This is, I think, a week and a half ago. I remember the day. And now we have Alexa Plus in the house everywhere. And my son works on AI now. He's blown away by it. You know, he had to sign an NDA. He can't talk about what he sees.

And I realized right at that moment, Eli, I was going to lose him because you know what happens? You pick up your phone. You open it. Now you look, you see your notifications. Okay. You know that feeling. And you're like, oh, I'm going to check my notifications or I'm going to jump on TikTok or whatever it is that you love about your phone. He's going to go get the information, answer it.

And I realized right at that moment, Eli, I was going to lose him because you know what happens? You pick up your phone. You open it. Now you look, you see your notifications. Okay. You know that feeling. And you're like, oh, I'm going to check my notifications or I'm going to jump on TikTok or whatever it is that you love about your phone. He's going to go get the information, answer it.