Panos Panay

And maybe to your first question, like thought all the way through, including how it fits in your home or how it fits in your apartment, where it just seamlessly fits in.

And then with the beautiful sound that comes off of it, that elegance of just contextual understanding, combine those things and you end up with a whole new category of device for people, which then leads you to a whole new customer set.

I'm pretty pumped about it.

I haven't seen it.

Can I say that?

Let me read that article.

Here's what I'd say.

We build our products for our customers and for people.

My whole goal, it's quite simple.

We want AI to be useful for people.

End of story.

I think we're building devices to do just that.

And I do believe they're beautiful.

I think they fit in the home.

I think they're so well thought through that when people use these devices, Ed, they're gonna love them.

They're just gonna love them.

I can't like, this is something I just want people to get their hands on them.

you you essentially build products uh for every customer that's how you do it like we have products that start at 49 and can go up to 4.99 and and you know you can think about price point but then you also think about feature set we want everybody to have that great experience but they can do it at the price point that that suits them best and you know they're at that point when you're able to kind of encompass then you know you have something for everybody that's a

That's really a big deal for us and we'll continue to build not only affordable products but also beautiful products.

In essence, we wrap that in a package and we just say we just need to make great products for people.