Panos Panay

We're not quite there yet, Ed.

We're still in early access.

So in early access, nobody right now is actually paying.

They're just using it.

We're getting the feedback.

We're seeing incredible engagement.

We have over 10 million people have access to it right now.

It's pretty awesome, though, to see how they're using it.

But right now, because it's in early access, we're not charging.

Absolutely not.

We designed the product to work back to products all the way back to 2016.

And so that is like a 99 or so percent of our customer base right now.

And this was really important point.

If we're going to have ambient AI where people can just talk to Alexa Plus anywhere, it wasn't about just replacing products.

That said, the new hardware is awesome.

we really do want people to experience the next generation of it these products are faster they fit seamlessly into your home the sound is amazing the microphone is amazing the sense sensing is amazing and so to really get the best experience for sure the new hardware leads you there and that's what today was all about but i also want to tell you like this is all about customers and doing everything we can for them and part of that is making sure that they have access to alexa plus in their homes right now if they choose to if it's about the customers

Yeah, no, it is about, well, first there's a lot of different device businesses, so you know, but also it is about making, you know, creating the next big business for Amazon.

And, you know, we see that growth and we're pretty excited about it.

You can't...

please yeah well and it's like asking me what it's it's like asking what my favorite who my favorite child is that i have four of them i made that mistake once quite literally uh and i i have to tell you like i i mean these products are all pretty amazing i think the ring product family is stunning right now in 4k kindle is a product that i