Panos Panay

It wasn't like, let's go make up a fake story and let's see what, you know, we'll just put, you know, film in. That was the one area where it was just a, you know, it was like a, it wasn't a vision piece. It was the product, but it was the only area that wasn't live. And so there was, there was a lot of trepidation.

Like it was not the, it was not this, it was the hardest kind of event we've put together with the risk, risk profile wise.

Like it was not the, it was not this, it was the hardest kind of event we've put together with the risk, risk profile wise.

Like it was not the, it was not this, it was the hardest kind of event we've put together with the risk, risk profile wise.

It's not just an LLM. It seems easy, you know, put a voice to the LLM, let the LLM talk or, you know, TTS, bring it out, bring out the voice, you know, or if it's speech to speech, it doesn't matter which tech. If you want the elements of connecting to thousands of, and you know, I'm speaking for Alexa.

It's not just an LLM. It seems easy, you know, put a voice to the LLM, let the LLM talk or, you know, TTS, bring it out, bring out the voice, you know, or if it's speech to speech, it doesn't matter which tech. If you want the elements of connecting to thousands of, and you know, I'm speaking for Alexa.

It's not just an LLM. It seems easy, you know, put a voice to the LLM, let the LLM talk or, you know, TTS, bring it out, bring out the voice, you know, or if it's speech to speech, it doesn't matter which tech. If you want the elements of connecting to thousands of, and you know, I'm speaking for Alexa.

You know, you asked a broader question, but let me just talk about Alexa. You want the element of connecting to thousands and thousands of APIs, partners that have been connected to Alexa forever. You're trying to manage hundreds of millions of customers who already have the product. You want to update as many of those devices as you possibly can. meaning you don't wanna leave a customer behind.

You know, you asked a broader question, but let me just talk about Alexa. You want the element of connecting to thousands and thousands of APIs, partners that have been connected to Alexa forever. You're trying to manage hundreds of millions of customers who already have the product. You want to update as many of those devices as you possibly can. meaning you don't wanna leave a customer behind.

You know, you asked a broader question, but let me just talk about Alexa. You want the element of connecting to thousands and thousands of APIs, partners that have been connected to Alexa forever. You're trying to manage hundreds of millions of customers who already have the product. You want to update as many of those devices as you possibly can. meaning you don't wanna leave a customer behind.

And you know, there will be some devices that are eight, nine years old that won't work, but everything else, most things will, like relative to what's used in the market today. So you gotta carry forward all that history because people still love Alexa. You know, we're still growing. We still have usage that's higher than you would expect. Can't leave those customers behind.

And you know, there will be some devices that are eight, nine years old that won't work, but everything else, most things will, like relative to what's used in the market today. So you gotta carry forward all that history because people still love Alexa. You know, we're still growing. We still have usage that's higher than you would expect. Can't leave those customers behind.

And you know, there will be some devices that are eight, nine years old that won't work, but everything else, most things will, like relative to what's used in the market today. So you gotta carry forward all that history because people still love Alexa. You know, we're still growing. We still have usage that's higher than you would expect. Can't leave those customers behind.

Like that's the worst thing. We focus on not doing that. So there's that element. Sitting on top of an LLM, you're now going, okay, just talking is just not that interesting, although awesome. Like having ambient conversation, I think it's a superpower moving forward for Alexa. It's different today on Alexa. It's like point, shoot, ask the question, hope to get the answer.

Like that's the worst thing. We focus on not doing that. So there's that element. Sitting on top of an LLM, you're now going, okay, just talking is just not that interesting, although awesome. Like having ambient conversation, I think it's a superpower moving forward for Alexa. It's different today on Alexa. It's like point, shoot, ask the question, hope to get the answer.

Like that's the worst thing. We focus on not doing that. So there's that element. Sitting on top of an LLM, you're now going, okay, just talking is just not that interesting, although awesome. Like having ambient conversation, I think it's a superpower moving forward for Alexa. It's different today on Alexa. It's like point, shoot, ask the question, hope to get the answer.

With my team a year ago, we'd be in meetings, in product meetings, and we'd be talking, And people would say, you know, let me show you the new Alexa with a demo and they would Alexa speak to it. And it was like, nope, speak normal. Like go to natural conversation. Don't adjust your speech to, for Alexa, like that's exactly what you don't want if you want natural conversation.

With my team a year ago, we'd be in meetings, in product meetings, and we'd be talking, And people would say, you know, let me show you the new Alexa with a demo and they would Alexa speak to it. And it was like, nope, speak normal. Like go to natural conversation. Don't adjust your speech to, for Alexa, like that's exactly what you don't want if you want natural conversation.

With my team a year ago, we'd be in meetings, in product meetings, and we'd be talking, And people would say, you know, let me show you the new Alexa with a demo and they would Alexa speak to it. And it was like, nope, speak normal. Like go to natural conversation. Don't adjust your speech to, for Alexa, like that's exactly what you don't want if you want natural conversation.

It's hard though, you know, you've been training people for, we've been training ourselves for 10 years. You know, calling a timer is, can you set a timer for eight minutes? Calling a timer on the new Alexa is, I'm making a ramen egg. gotcha, I'll set a timer for eight minutes. Like where she just proactively comes back and sets it.