Paris Childress

a partner in China who can help us get into China.

That unlocks Baidu and WeChat.

And then there's another one.

So finding international partners, starting with China, that's a big one.

I mentioned programmatic.

And then on the analytical side, I think there are ways that we can move.

This might get a little technical, but we'd like to move from what's called target CPA bidding to target ROAS bidding.

So we want to train the algorithms to bid for a return on ad spend like an e-commerce product as opposed to bidding on a target cost per acquisition for a new user.

Because then we can control much more or we can eliminate a lot of the wasted spend that we're paying right now for users that will churn during the trial.

Favorite business book, I would say Longevity, David Sinclair.

I'd say it's Greg Lehrman.

He's the output CEO.

Married and one kid.

Very cool.

And how old are you?

43.

I wish I would have gotten started with my agency much sooner.

And I don't know if I could have done that at 20, but I probably could have started it in my 20s instead of in my 30s.

So I could have picked up an extra 10 years maybe.

You bet.