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Patrick Campbell

๐Ÿ‘ค Speaker
752 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Like probably under a thousand dollars MRR.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Right.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Like, cause we got it out there.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And then you have to understand like at that time, there wasn't this like indie hacker community.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

There wasn't product hunt.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Like,

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

I was literally just blogging and writing two blog posts a week about pricing and sharing them on LinkedIn and doing the share in the LinkedIn group hack that we all did for a little while.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And that's what was driving traffic.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And then they would download an ebook, I would get them on the phone.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And that was our cycle or my cycle basically to getting folks moving.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

No, no, no, no.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

So there were two things we were trying to find.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

So the first idea was, well, what if we hosted every SaaS pricing page in the world?

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

What would that look like?

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

That was the first idea.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And then slowly over time, we were like, well, if we're going to optimize the pricing page, we need this other data.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

We need up-funnel data.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

We need retention data.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

We need a unified data stack.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And we're like, okay, well, what if we just went and got the unified data stack?