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Patrick Campbell

๐Ÿ‘ค Speaker
752 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Let's say we increase it to 40%.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

We can calculate that revenue delta.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And that delta basically corresponds to a particular yield.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And as we recover more, we have very large companies on that product where we're recovering millions of dollars per year in additional revenue for them.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

They're not paying us millions of dollars per year.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Yeah, you're keeping a percentage of it.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And it's not quite a straight percentage.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And the reason is that on that type of a product, and it's actually a little bit different on billing, which is kind of a fun pricing conundrum.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

A percent cut feels punitive, but if I position it as a flat rate that is essentially a percentage anyways, that little mind trick makes the sales process so much easier.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

So if we just said, hey, it's 5% of whatever we recover or 5% over a particular baseline, our sales wouldn't be as strong as like, here's this number.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

We recover $10,000.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

The price is going to be $8,000 for that first month.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

All of a sudden, it just changes that conversation, if that makes sense.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Can we have like 10?

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

You're good?

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Then he's going to multiply it by 5% and then all of a sudden he's going to- Well, no, it's not a straight fee, right?

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

It's this.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

I honestly could not tell you what that number is.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

I'm not evading you.