Patrick Campbell

There's a portion of it that's like an annual we recovered that isn't MRR.

So it's a little under $22 million.

And then to get to the number you're asking, we'd have to take out the baseline.

I don't know.

I'm trying to think if he knows any other numbers.

Yeah.

So retain, we more than doubled in 2021.

PI, I think, is growing...

It had a good clip.

I think the problem is bookings didn't double, but it was, I think, greater than 50%.

But you also have to keep in mind there's some serious churn there.

The retention is not software retention.

And so it's just a little bit different.

And I think that's the thing with... If you're going to do a productized service for a tech-enabled service, for those listening...

like you kind of have to set, I wouldn't set professional service expectations because I think then you're like, oh, like margin doesn't matter.

Like the growth doesn't matter.

I would set more of an expectation of like, no, no, no, no.

Let's compare this to software, but realize it's not going to be software.

Like the margin on that business is closer to like 55, 60%.

Then, you know, like retain the margin is like 95%.