Patrick O'Shaughnessy

It shifted the level.

In both these amazing examples, and then you also said that Jack would do this across the company, not just in the product.

How would you sum up the process of great design that you've observed from the people that are the best at design?

What is the method that they're going through over and over again as they apply it to different parts of the company or product?

Apparently, Rick Rubin would say that he wasn't a producer, he was a reducer.

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I wonder how that applies also to communication.

Maybe this is a fun opportunity to ask you about the format that you've alighted on that a leader can send to his team on a weekly basis, I think.

It seems like this idea of reducing and simplifying can be applied in so many ways by great leaders.

Talk about it in terms of communication from leadership to a team.