Patrick Shaw

You know, I was scratching my own itch, if you will.

I had a large independent insurance group, and I was always looking for ways to get them more involved in telling the company's story, sharing the story, making it easy, making it effective.

And so we built a bunch of tools and lots of iterations later.

But ultimately, what we do is we gamify prospecting.

So we create incentives around individuals of any company, whether it's a franchise, direct sales, businesses, around individuals telling that company story more easily.

Yeah, exactly.

They have an app that they download.

There are different what we call group codes, so different divisions may have different resources in the app, and they may even have different contests and rewards built around that.

But the idea is if a company could take 25% of their advertising budget

and they could redirect it into their own people, one is that's a win-win.

Those dollars come back to the company, and who better to tell the story than zealot employees that believe in what the company already does?

So they just bump into somebody, and I say, hey, Nathan, listen, you know, I –

You got this car over here.

You need your brakes done.

I got an employee group code I could send or an employee coupon code I could send to you.

It's actually my employee discount.

You know, if I send it over to you and you end up using it, you walk in, you get your discount.

I get recognized by the company.

It's a win-win.

No, it's probably the first, but obviously it's highly leveraged by sales teams.