Patrick Ta

So like three years ago, when we became that number one position, best believe every single other brand out there is probably buying that blush, bringing it into their product development team and dissecting it and like, why is this number one?

I think it is really important as a brand, compete with yourself and never stay stagnant.

Like just because I have like the number one blush right now, it doesn't mean it's always going to stay like that.

When I launch a product now,

These products, I stand behind.

And that is so important for me.

When I first launched the brand, I was creating products that I really felt were missing from my own makeup kit.

But how I create products now is that I need to know that I still want to talk about this

five years from now you need to be able to love your product and make sure that the formula is there so once you like even like stop talking about it the formula speaks for itself and i made sure that the products that i launched i love them i stand behind them and that i i always like ask myself will i love this like 10 years from now and that's a really hard question because like you don't know

You have to also know when it's the right time to evolve from that product.

You can't do it too quick and you can't

do it too late even though i might understand this like this technique of cream over powder and i think it's so old it's been like three years there are so many people out there that have no idea what it is i launched that blush duo five years ago it was like sitting stagnant on the shelves for at least like a year and a half it wasn't until like i started educating i started really like showing people how to use or different ways of using it that like

this blush took off like wildfire.

So because I'm a working makeup artist, I don't think that I'm going to give that up anytime soon.

When I do makeup, I don't really look for trends.

It's really important for me because I work on some of the biggest names...

in Hollywood, I just want them to feel the best version of themselves.

I want them to feel confident and I want them to book me again.

And how you get that to happen is that they feel like the best versions of themselves.

I'm not focused on trends.