Patrick Ta

Because when private equity comes into play, it's all about numbers and scaling the brand.

But for me, it's always been about the product.

It's been about building this legacy.

This brand is all I have.

I've been working the last 15 years of my life.

It's led up to this point and it's all I have.

I still like juggle that still to this day.

We partnered with a private equity firm that

one believes in the product they believe in me and it's truly been like the most amazing relationship like we've grown so much from their experience their knowledge and i honestly like

they haven't really tried to change me.

There are certain things where when it comes to operations and when it comes to production schedule, I am not going to let a product go onto the shelves if it is not great.

These are things that I didn't learn until...

maybe like two, three years in, like there's so much that goes into the development process that I never in a million years thought that like was even needed.

I thought that you would go in, you would create a formula, you would create a color and it would be done.

But-

That's not the case.

When you like do like replenishments, like all of these are like raw ingredients.

Things change all the time.

And like the color doesn't always stay the same.

Like the one thing that I'm like such a huge stickler about is that I want consistency.