Patrik Fagerlund

Yeah, so Widespace is a mobile advertising company.

So we started out in 2007.

Basically, we thought it was a fantastic company.

media channel and help companies to get into it.

So we built our own technology.

It turned out initially that nobody wanted to buy technology at that time.

So we started to sell media fueled by our technology instead.

And we did that for many years.

And for the last couple of years... What do you mean by that, Patrick?

Yeah, so basically selling media on, I don't know if you know what CPM is, but basically for charging for impressions.

Yeah, so roughly in the area of $10.

But then if you have more advanced stuff, it's going to be above that.

It could be below that as well.

So this was 2009.

We started with that.

First couple of years, we tried to sell the technology, but in the media industry at that time, nobody wanted really to be seen in the mobile and nobody wanted to buy technology.

At that time, we were in the area of, I think it was $2 million roughly.

No, that was the spend, and then our cut was roughly, it was basically an ad network, so at that time it was 40%.

40%?

2009, we were in the area of, we were few.