Patrik Fagerlund

We were, yeah, below 10 people.

So today we're in the area of above $30 million or close to $40 million, 130 people.

And we're moving into selling technology at a rapid pace where basically we don't touch really the media spend at all, but basically extend our tools and technology for both supply and demand, basically.

No, I mean, we still have the old model in there, but that one is phased out.

But where we focus our effort is all about selling the technology.

And obviously, selling technology, we basically have 100% cut.

Yes, it's very close to a SaaS, but you don't really have the subscription in the media industry.

It's still sort of based on how much usage you have.

In the end of the day, it's going to be volume.

So the more volume you push through the system, the more we will make, basically.

Yeah.

So I think of the top 50

50 global advertisers, we service 75% of them.

And then typically when you're working with really big advertisers, you always have media agencies involved.

And then we're working with all the sort of umbrella agency companies of the world.

We have WPP, you have the publicity group.

These are all customers of yours?

Yeah.

Yeah, so the tech is pretty much a full-stack offering.

And at the core of this, which we've been working on for a long time, is an algorithm, basically.