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Patrik Fagerlund

๐Ÿ‘ค Speaker
107 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

It might be a big app coming up as well.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

yeah okay basically and then on top of this we have an opportunity to charge for specific basic data components it could be that we would charge specifically for extended version of the of the algorithm it could be for a specific format that we produced so that goes into that calculation as well okay so i mean are you comfortable sharing what was your revenue last year did you break a million

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

Yeah, so last year, I think we didn't do 40.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

We did just shy of that.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

So it was like 36, 37 million dollars.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

What was your actual, like take me down to like gross margin, because your biggest cost of goods sold is obviously the... Yeah, so then obviously we mix the old model and the new model, and we're trying to move over as fast as we can.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

So that means that you will have a mix of 100% margin, a mix in the area of 40%, and now we're in just about 50%.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

Half of that roughly is our money.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

We've been bootstrapped initially, but we have been funding it as well.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

We're 130 people, as I said, and it's difficult to scale that.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

We pulled in in the area of close to $30 million, I think.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

No, it's non-strategics.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

And over the years, we had sort of propositions from strategics, but we actually turned them down.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

So this is more VC, a VC fund.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

Because as soon as you move in that direction, a strategic player might be that you can't work with other strategics.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

And therefore, we just kept off that track.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

In the area of 500 maybe.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

Okay, so about 500.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

Yeah, so I think the big difference from us compared to a lot of others is that we keep control of the supply.

SaaS Interviews with CEOs, Startups, Founders
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised

So we have deeper integration, so we can actually control where we service ads.