Patrik Fagerlund

And there is very little fraud, which you will see.

We actually have a fraud guarantee.

So fraud you will see a lot in the ad tech business.

We have zero.

We do a lot of viewability where we can basically have a service of 100% viewability.

And that is sort of not very often you see that in the industry either.

I think it was more of that a few years ago, where we were the only ones servicing a lot of publishers.

But today, it's a lot more open.

Basically, either you do header bidding, where everybody bid for a certain inventory, or you have the old model, which is a waterfall, where we might come in with really high CPM prices, and then we will be very high up in the waterfall.

So the industry is a lot more open than a few years ago.

So you don't really have that many super exclusivity.

I mean, publishers want to make money for sure.

I don't really read business books.

I think they're quite boring.

So I read a lot of articles.

So if I do something, I do Business Insider, I can mention.

I think Elon Musk is a great example.

I really look up to him.

I do slack a lot.

Otherwise, I sort of went into Plotly, basically having really nice grabs with some of the stuff I do.