Paul Alex

Business is going ahead and getting a concept that people already know and finding a pain point.

And then guess what?

You fulfilling that pain point.

Why the hell are you going to go ahead and try to convince people that this is a pain point when it's not?

Does that make sense?

Yeah.

Yeah.

So at the end of the day, that's why I'm a big believer in simple businesses, dude, traditional businesses.

I'm a traditional guy, dude.

I'm a 37-year-old guy that comes from freaking law enforcement into entrepreneurship.

At the end of the day, what took me here was just imperfect action.

And when I tell a lot of my clients, it's just like, look, this will work for you.

Whether you say it will or you won't, you're always 100% right, right?

And it all comes back to your mindset, how you think about it, right?

You don't see athletes.

You don't see celebrities.

You don't see the 1%ers saying, I can't do this shit, right?

No, you see them with the level of confidence going ahead and saying, yeah, I can't.

That's how I wake up, dude.

I wake up every day and say, I'm going to fucking dominate today, dude.