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Digital Social Hour

From Oakland Cop to Multi-Millionaire: Paul Alex’s Turning Point | DSH #1766

19 Jan 2026

Transcription

Chapter 1: What motivated Paul Alex to prove his doubters wrong?

0.031 - 13.684 Paul Alex

When I first started the job, there would be people like, well, you're only one person. You're not going to make a difference. Dude, I'll tell you something right now. I put in so much work within my first six months on the street. I arrested 280 felons, bro. I took hundreds of guns off the street.

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Chapter 2: How did Paul Alex's experiences in Oakland shape his business mindset?

13.824 - 28.077 Paul Alex

I confiscated millions of dollars in drugs and proceeds and money. Dude, I've arrested some bad, bad people, bro. And I say it proudly, dude. I do. Because at the end of the day, these people need to be in jail. They need to be in a cage, bro. And treated like animals, like the way they are.

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Chapter 3: What was the turning point that led Paul to rebuild his life?

28.337 - 29.498 Paul Alex

And people don't see that shit.

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37.038 - 61.78 Paul Alex

okay guys got paul alex here today he's in town for ufc you throw some money on the fights tomorrow dude i used to throw money on boxing all the time i don't do it anymore just because i don't you watch ufc as often as i do with like traditional boxing yeah but i do got some of the homies right here like they're gonna drop some money make a night out of it oh yeah yeah it makes it more fun yeah i went to the uh canelo fight a couple weeks ago in vegas how was it i didn't like it dude it was a shocker yeah i didn't think he was gonna lose

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61.844 - 73.12 Sean Kelly

I wasn't impressed with the actual fight, to be honest, but it was good networking. I was on the floor. Draymond Green was there, James Harden. It was cool. I go to events like that partially for fun, but also to meet people.

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73.882 - 75.924 Paul Alex

Is that saying your network is your net worth?

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75.965 - 80.631 Sean Kelly

Yes, but the actual fight, my buddy put 20K on Canelo.

Chapter 4: How did Paul Alex discover the potential of digital business?

80.691 - 81.833 Sean Kelly

He had a rough night.

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82.053 - 87.021 Paul Alex

Of course he did, dude. Last minute, I heard a lot of the people that had the inside information switched.

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87.361 - 90.045 Sean Kelly

It makes me think about boxing in a different way now.

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90.025 - 100.617 Paul Alex

Well, when you think about it, dude, I mean, it could be manipulated just like anything else, right? I remember the first Triple G versus Canelo fight. I actually put like $1,500 down. This was years ago, bro, when they first fought.

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Chapter 5: What was the 'aha moment' that transformed Paul's business approach?

100.677 - 116.835 Paul Alex

And it was actually a badass experience, right? But I remember that at the very end, the judges, it came out that it was like sort of rigged. So this is the first time, dude, that I actually went ahead and asked for a refund. Like I mailed my ticket to like the casino and I actually got my money back.

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116.855 - 117.195 Sean Kelly

No way.

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117.296 - 118.377 Paul Alex

Yeah. I was shocked.

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Chapter 6: How did networking in online communities impact Paul's success?

118.537 - 119.458 Paul Alex

I was just like, well, it worked.

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119.438 - 130.208 Sean Kelly

So they proved the judges rigged it, huh? Yeah. Yeah, that definitely still happens because we're humans, right? Yeah. A little money talks. Of course. Especially these judges. I'm just assuming they don't make the most. Nah, dude. They're judging that.

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Chapter 7: What mindset shifts are crucial for overcoming setbacks in entrepreneurship?

130.228 - 139.577 Sean Kelly

Yeah. So if they get offered like, yo, throw this a little bit for 100K or whatever. Oh, yeah. Shit. Oh, yeah. Nah, dude. I mean, even the Canelo scoring was weird. Yeah. Did you see the scoring?

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139.597 - 139.737 Paul Alex

No.

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140.097 - 146.043 Sean Kelly

Some of the judges had it tied late into the fight, even though the other guy, Terrence, was clearly winning.

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Chapter 8: How can entrepreneurs simplify their business strategies for success?

146.243 - 148.365 Sean Kelly

Oh, really? So it probably still happens.

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148.615 - 169.32 Paul Alex

No, I can imagine, man. I mean, at the end of the day, money talks. And it goes throughout all sporting events. I mean, even now. I mean, it came out with Jake Paul and what do you got, Tank. And the only reason why Tank's fighting Jake Paul, I mean, look at the body size, bro. It's completely night and day. But the reason why they're doing it is because of money. It's an exhibition fight.

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169.34 - 171.623 Paul Alex

It's all money, dude. That's what it comes down to, right?

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171.643 - 176.749 Sean Kelly

Yeah, 100%. So for people that don't know, you got the number one show on Apple Podcasts right now.

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177.083 - 179.187 Paul Alex

For self-help and entrepreneurship, I do.

179.427 - 181.23 Sean Kelly

And I think in all categories, you're up there too.

181.631 - 195.837 Paul Alex

All categories, I was. And this is not to say that I think any way of the situation that happened, but the week that the whole Charlie Kirk thing happened, my ratings just plummeted because all of the more conservative podcasts took place.

195.857 - 201.106 Sean Kelly

Yeah, same with me. I was number 45, and then that happened. I'm like 140 now or something.

201.467 - 218.059 Paul Alex

Yeah. Yeah, I think I'm probably around the 50s or something in all categories. But as far as entrepreneurship, I mean, it's no secret, dude. I'm very open book when it comes to what I do. We were able to launch the podcast within two years, dude. It's called The Level Up Podcast.

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