Paul Alex

And it seems like culture is one of the pillars that makes your company stand out.

Pest control is a very old industry.

Everyone knows that with over 20,000 competitors just in the U.S., right?

So what would you say would be your other pillars when it comes to having a competitive advantage that made your company stand out?

I love that.

I love that.

And then it contributes back to the culture and being able to go ahead and push your teammates and your employees up on to present them as, hey, you guys are the bread and butter of the company.

You guys deserve this.

It's almost like an attaboy.

And I always tell people that.

It's just like employees, teammates, whatever you want to call them, at the end of the day, they just want –

to feel like they're cared for, right?

And it seems like with everything that you did, that's exactly what you were able to present to your employees.

So David, what would you say for a beginner entrepreneur or somebody who's a little bit more experienced

in traditional boring industries, just like pest elimination, what advice would you give those startup founders or entrepreneurs on how to stand out in their market?

No, absolutely, man.

And that makes a lot of sense, working on the business, not in the business.

So let's go back to the actual –

I guess mindset of someone who was back where you were at in college.

You thought that you were going to get into finances, man.