Paul Alex

No, absolutely, man.

I mean, it's one of the three needle movers I always talk about.

It is your client acquisition, which has to do everything with marketing your sales and then your fulfillment.

Right.

So, no, you're on point with that, man.

If you guys don't have great marketing and doesn't matter what industry you guys are in, then you guys are going to struggle with getting customers.

So.

Exposure is everything, guys, even if you're doing it old school, you're door knocking, you're cold calling or you're writing ads on social media.

So, Nick, once you left law enforcement, what was your next move?

I love that.

I love that.

And then since you left law enforcement, what year did you leave law enforcement full-time?

So in 2017, you left there and then you transitioned into entrepreneurship and you found different other ventures to go ahead and actually help you grow not only your financial freedom, but then also bring back the quality of life, right?

Because I think at the end of the day, that's what you were aiming towards.

You were aiming towards buying back your time, spending time with your family, not having to go ahead and work a ton of overtime.

Right.

So no, it makes perfect sense.

So when did you start getting into AI automation?

I love that.

I love that.