Paul Alex

who your avatar is as far as in your client base.

And companies should be looking out for that when they want to go ahead and then lower or stop churn.

So to focus on basically who are your, you would say your longing, lasting clients.

Oh, yeah.

Oh, yeah.

I usually call that being a sniper, man, going ahead and just knowing exactly who you want to attract for your offer.

So part of what you had just said, Eddie, is really great because it reinforces that we don't stop selling the mindset of we don't stop selling even when we obtain that client.

Right.

with the onboarding, asking the clarifying questions, going ahead and actually trying to see what's going to keep them to stay using our product or our service.

So let's pivot towards more sales negotiations.

Okay.

So negotiation actually scares a lot of new entrepreneurs.

You and I know this.

So what would you say, Eddie, that's one give and get, right?

that can help them close deals without feeling pushy?

That's amazing, amazing advice right there.

And you don't come off pushy, right?

The last thing you want is just, you know, tell them, hey, you know, I can't do that.

You got to pay full price.

And people are like, oh, well, you know, you must not like me.