Paul Alex

But then number two.

I bring my own experience and my own ideas into play in collaboration with great entrepreneurs like yourself.

And we bring that perceived value onto the show.

And I think that's why people listen to the level up.

Absolutely.

So, Eddie, I've done a little bit of research on you and you've talked about a strategy that is called the single engine strategy.

Now, for my listeners listening right now, there's a lot of beginners out there.

And what exactly is the single engine strategy and why does it cause so many businesses to stall out?

I love that, man.

And I know you lead by example as well.

So I want to go ahead and talk about the early days of LegalZoom with you.

Sure.

So, Eddie, what would you say, what was one decision that helped it go from actual being a startup when you started it out to a household name?

That's powerful, man.

And it seems like you know how to provide massive value, especially going ahead and taking LegalZoom from a startup to where it's at now.

Now, what type of advice would you tell beginners or a company right now with stopping churn before it even starts?

What would you say?

I love that.

I love that.

So you're saying to go ahead and refine that.