Paul Alex

And that's what I tell people.

People are like, well, you're not doing nothing special, Paul.

You don't got to do nothing special.

Business is not reinventing the wheel and being Jeff Bezos or Elon Musk, dude.

Business is going ahead and getting a concept that people already know and finding a pain point.

And then guess what?

You fulfilling that pain point.

Why the hell are you going to go ahead and try to convince people that this is a pain point when it's not?

Does that make sense?

Yeah.

Yeah.

So at the end of the day, that's why I'm a big believer in simple businesses, dude, traditional businesses.

I'm a traditional guy, dude.

I'm a 37-year-old guy that comes from freaking law enforcement into entrepreneurship.

At the end of the day, what took me here was just imperfect action.

And when I tell a lot of my clients, it's just like, look, this will work for you.

Whether you say it will or you won't, you're always 100% right, right?

And it all comes back to your mindset, how you think about it, right?

You don't see athletes.

You don't see celebrities.