Paul Hawken

The oats came from Pennsylvania and they came off the back of a bobtail and with no lift. And so these hundred pound bags of oats, and you could see in these Bemis bags, this label sewn into it, you know, National Oat Company, Iowa, Des Moines, Iowa.

The oats came from Pennsylvania and they came off the back of a bobtail and with no lift. And so these hundred pound bags of oats, and you could see in these Bemis bags, this label sewn into it, you know, National Oat Company, Iowa, Des Moines, Iowa.

And I was taking these bags down and I immediately got on the phone, you know, you had to get information, Des Moines, Iowa, National Oat Company, there was no, and a really bright, nice woman answered, hi, can I help you? I said, yeah, tell me about your organic farming program. And she said, huh? Tell me, what? I said, tell me about your organic farming program.

And I was taking these bags down and I immediately got on the phone, you know, you had to get information, Des Moines, Iowa, National Oat Company, there was no, and a really bright, nice woman answered, hi, can I help you? I said, yeah, tell me about your organic farming program. And she said, huh? Tell me, what? I said, tell me about your organic farming program.

And I was taking these bags down and I immediately got on the phone, you know, you had to get information, Des Moines, Iowa, National Oat Company, there was no, and a really bright, nice woman answered, hi, can I help you? I said, yeah, tell me about your organic farming program. And she said, huh? Tell me, what? I said, tell me about your organic farming program.

And she said, honey, would you tell me what that means? You know, and I explained, she said, oh gosh, gee, I don't know. You know, we just buy oats and roll them. That's all we do here. And then Hayne wrote me back a letter with it. And if that hadn't happened,

And she said, honey, would you tell me what that means? You know, and I explained, she said, oh gosh, gee, I don't know. You know, we just buy oats and roll them. That's all we do here. And then Hayne wrote me back a letter with it. And if that hadn't happened,

And she said, honey, would you tell me what that means? You know, and I explained, she said, oh gosh, gee, I don't know. You know, we just buy oats and roll them. That's all we do here. And then Hayne wrote me back a letter with it. And if that hadn't happened,

i would have just gone done something else i don't know what i would have done and i said oh man i'm going to replace every single thing in my store there wasn't that many skus by the way maybe 50 skus but and with organic and i'm going to walk the farm meet the farmer see them make sure because i you know i had a grandfather's farm i grew up there and that it's organic

i would have just gone done something else i don't know what i would have done and i said oh man i'm going to replace every single thing in my store there wasn't that many skus by the way maybe 50 skus but and with organic and i'm going to walk the farm meet the farmer see them make sure because i you know i had a grandfather's farm i grew up there and that it's organic

i would have just gone done something else i don't know what i would have done and i said oh man i'm going to replace every single thing in my store there wasn't that many skus by the way maybe 50 skus but and with organic and i'm going to walk the farm meet the farmer see them make sure because i you know i had a grandfather's farm i grew up there and that it's organic

And so that DNA is still in the Erewhon today. Now, the difference is that we were very affordable. We had 500,000 students in Boston who couldn't afford to eat anyway, in some ways, but certainly not, you know, high-priced foods. So it was very reasonably priced, you know, and people could afford to eat out of Erewhon. And it grew and grew and grew, you know.

And so that DNA is still in the Erewhon today. Now, the difference is that we were very affordable. We had 500,000 students in Boston who couldn't afford to eat anyway, in some ways, but certainly not, you know, high-priced foods. So it was very reasonably priced, you know, and people could afford to eat out of Erewhon. And it grew and grew and grew, you know.

And so that DNA is still in the Erewhon today. Now, the difference is that we were very affordable. We had 500,000 students in Boston who couldn't afford to eat anyway, in some ways, but certainly not, you know, high-priced foods. So it was very reasonably priced, you know, and people could afford to eat out of Erewhon. And it grew and grew and grew, you know.

for sure, Erewhon. In terms of price, I mean, a lot of things that are high price there, you don't really need. If you're buying grains and vegetables and good oil, you're fine. You can shop at Erewhon, no problem. There are things they sell there that are very expensive too. Sure. But they're doing it. And so, yeah. I don't take credit for it. I take credit for starting it, for sure.

for sure, Erewhon. In terms of price, I mean, a lot of things that are high price there, you don't really need. If you're buying grains and vegetables and good oil, you're fine. You can shop at Erewhon, no problem. There are things they sell there that are very expensive too. Sure. But they're doing it. And so, yeah. I don't take credit for it. I take credit for starting it, for sure.

for sure, Erewhon. In terms of price, I mean, a lot of things that are high price there, you don't really need. If you're buying grains and vegetables and good oil, you're fine. You can shop at Erewhon, no problem. There are things they sell there that are very expensive too. Sure. But they're doing it. And so, yeah. I don't take credit for it. I take credit for starting it, for sure.

I was the delivery boy and the manager and the owner. But yeah, so I've seen it matriculate, you know, and become this phenomenon.

I was the delivery boy and the manager and the owner. But yeah, so I've seen it matriculate, you know, and become this phenomenon.

I was the delivery boy and the manager and the owner. But yeah, so I've seen it matriculate, you know, and become this phenomenon.