Paul Larache

Have you done that yet?

I have not in Fort Myers yet.

I have back home in Toronto though.

Just slow down.

Slow down.

I have a recording studio back home in Toronto.

So I was able to, with some help from an outside source, a friend of mine who's a producer, put it together.

And I'm sure there's better ones out there, but it gets the message across.

Well, I love that.

Paul, do you have a website, social media handles, anything else you want to drop?

paullarch.com, P-A-U-L-L-A-R-C-H-E.com.

And that will talk to you about the book.

It'll talk about, there's a lot of resources in there about a lot of the things I've been talking about.

There's some PDFs people can download.

And there's also, you know, an exercise people could go through where I called it the, uh,

you know, figuring out what the essence of your brand is, what your brand promises.

And, and they can, they'll find that on the website as well.

That's all free.

They can play around with it and see what comes out of it.