Paul Mecurio

So what is going on there?

Why would they intentionally want to confuse people on that issue?

And maybe the strength of the lobby.

Oh, don't get me going about seed oils.

Oh, hold me back.

Okay, and what's an example of that?

So regarding the seed oil, what is sort of the knock on it, and is there data that backs that up?

But what is the motivation

for doing that, for taking that leap to push people to think a certain way about something when the data shows otherwise.

And I know I'm asking you to sort of read tea leaves here, but you're the expert.

But, you know, you could lead a horse to water, right?

In terms of, we make the argument here, educate people, but do they want to be educated on some level?

Have they shut down?

Because there's a movement out there that like canola oil is like uranium.

Meanwhile, these same people are eating deep fried cheeseburgers wrapped in donuts.

And I know because I had six of them on the way here, but...

You know what I mean?

It becomes a larger question, I guess, beyond your expertise of just anybody's.

It's like, what's going on in our society where people are just shutting down on full explanations on things?

Yeah, I can't imagine why they would get bored by pasteurization at the age of 12.