Paul Rozin

Well, economists, of course, love financial incentives, but there's a problem. If you pay people to eat insects, they're less likely to engage with it after you remove the payment. The fact that they're being bribed to eat something may actually block getting to like it. Now, we don't know how people get to like things. We still don't know that.

But it does seem that imposed incentives may block it sometimes, but on other occasions, they may not.

But it does seem that imposed incentives may block it sometimes, but on other occasions, they may not.

But it does seem that imposed incentives may block it sometimes, but on other occasions, they may not.

If you drink recycled water for a while, not too long, just maybe a week, you won't even think about it anymore. The problem is getting over the disgust hump because people don't realize they'll cease to be disgusted once they get used to something. We've shown that medical students are disgusted by cadavers, but after they've dissected a cadaver for a month or two, they're much less disgusted.

If you drink recycled water for a while, not too long, just maybe a week, you won't even think about it anymore. The problem is getting over the disgust hump because people don't realize they'll cease to be disgusted once they get used to something. We've shown that medical students are disgusted by cadavers, but after they've dissected a cadaver for a month or two, they're much less disgusted.

If you drink recycled water for a while, not too long, just maybe a week, you won't even think about it anymore. The problem is getting over the disgust hump because people don't realize they'll cease to be disgusted once they get used to something. We've shown that medical students are disgusted by cadavers, but after they've dissected a cadaver for a month or two, they're much less disgusted.

And Val Curtis has seen the effect.

And Val Curtis has seen the effect.

And Val Curtis has seen the effect.

We know that if people eat insects for a while, not for too long, maybe even 10 times, they'll get used to it and they won't be disgusted. They don't taste like meat, but they can be crunchy and a little nutty tasting. And so the taste won't put you off once you don't find it disgusting. What started is that small companies... are making insects and they package them.

We know that if people eat insects for a while, not for too long, maybe even 10 times, they'll get used to it and they won't be disgusted. They don't taste like meat, but they can be crunchy and a little nutty tasting. And so the taste won't put you off once you don't find it disgusting. What started is that small companies... are making insects and they package them.

We know that if people eat insects for a while, not for too long, maybe even 10 times, they'll get used to it and they won't be disgusted. They don't taste like meat, but they can be crunchy and a little nutty tasting. And so the taste won't put you off once you don't find it disgusting. What started is that small companies... are making insects and they package them.

One person I know puts them in dog food. So that's one way to get people to eat it is to have their pets eat it first. We're looking at these various routes that we can use. A lot of Americans will try a cookie if you say it's 20% insect flour. The biggest problem with getting insects more into the world is cost, because they're not mass-produced.

One person I know puts them in dog food. So that's one way to get people to eat it is to have their pets eat it first. We're looking at these various routes that we can use. A lot of Americans will try a cookie if you say it's 20% insect flour. The biggest problem with getting insects more into the world is cost, because they're not mass-produced.

One person I know puts them in dog food. So that's one way to get people to eat it is to have their pets eat it first. We're looking at these various routes that we can use. A lot of Americans will try a cookie if you say it's 20% insect flour. The biggest problem with getting insects more into the world is cost, because they're not mass-produced.

If we mass-produced insects, like if Pepsi-Cola or, you know, Kraft or somebody made a serious attempt to do this, they would produce insects on a large scale. They'd use all the tricks they use with cows to make it cheap to breed better insects. So one of the problems is to convince a big company to say,

If we mass-produced insects, like if Pepsi-Cola or, you know, Kraft or somebody made a serious attempt to do this, they would produce insects on a large scale. They'd use all the tricks they use with cows to make it cheap to breed better insects. So one of the problems is to convince a big company to say,

If we mass-produced insects, like if Pepsi-Cola or, you know, Kraft or somebody made a serious attempt to do this, they would produce insects on a large scale. They'd use all the tricks they use with cows to make it cheap to breed better insects. So one of the problems is to convince a big company to say,

We're going to get down this road because there's a lot of business and potential public health.