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Paul Tashima

๐Ÿ‘ค Speaker
172 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

It's low.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

It's not below what I would expect at this stage of the business by any means.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Sorry, not above, not above.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

The turn is not above what I would expect in the first sort of year of selling.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

What do you expect?

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

I mean, what do you like?

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Give us that benchmark.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Oh man, I always think you got to be under 1.5% of total MRR term per month as you start to scale.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

That's the benchmark we used at Eloqua that held us true.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

And you always look at the net retention on top of that.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

No, that's gross revenue churn.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Pre-expansion.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Yeah, because I think you got to look at those things as two different signals, right?

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Net is a great way to hide both.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

But expansion, you can be expanding on three accounts that are big and then losing a whole bunch of small ones.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

And it tells you something about the business still.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

So you need to look at them separately.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Yeah, that's right.

SaaS Interviews with CEOs, Startups, Founders
1143 Eloqua Founders Launch New Relationship Tool, $600k ARR first 5 Months, $7m Raised

Like I mentioned, we're excited about the self-service revenue streams and the credit card stuff, but we're really focused on can we grow a small account to a large account and do they lock in for two years after that?